a relentlessly creative storyteller, dabbling in all things expressive since, like, forever. a seasoned digital marketing expert with an empathic knack for engaging fragmented digital audiences.
✔️ school magazine editor '01
✔️ cheerleading captain '04
✔️ thrift store owner '12
✔️ indie music booker '13
✔️ digital audience expert '18
✔️ operations expert and team lead '20
creating the most authentic ways to connect and engage communities~ local or global~ IRL or digital~ I've been there.
let's work on something rad together?
TNT 35mm Photography
I shot the cast as part of a behind-the-scenes series for various TNT properties. The photos were top-performing content.
I concepted original graphics based on TNT show nuances to promote brand awareness on social media.
I developed an exclusive eyewear line for Melt Cosmetic's co-founders Lora Arellano and Dana Bomar for Made Eyewear.
I developed a strategic brand partnership between Made Eyewear and Golden Road Brewing for Santa Monica charity Heal the Bay. I ran the whole marketing campaign and produced all the creative assets.
I developed the social media marketing strategy for the 5th Annual community event Echo Park Rising on behalf of the Echo Park Chamber of Commerce and Spaceland Productions.
Brooklyn startup Level Frames brought me on board as a content marketing consultant. I curated art print collections, wrote copy, writes blog posts, manages artist outreach, and designed graphics to promote the collections.
I developed sponsorship relationships for YouTube channel Jam in the Van at their SXSW and Coachella Artist Houses.
I developed a partnership for Made Eyewear and indie music label Burger Records. Creatively directed and strategically developed the entire marketing campaign.
I co-founded creative space, Twin Lemons Collective in 2012, fostering local artists, antique collectors, and musicians. The consignment thrift boutique doubled as a music venue and art retailer in the San Fernando Valley.
My creative space, Twin Lemons Collective hosted fundraisers. Including live music and beer, this fundraiser helped send bicyclists to the AIDS ride to San Francisco.
Before Twin Lemons was a physical space, I used it as a platform to create content like these interviews I wrote, conducted, and co-produced.
I developed email marketing strategies from ideation, copywriting, to testing for various startups.
I directed and co-produced product photography for various products. The images here were used for packaging in the Apple Store. Yes~ that's my hand holding the selfie stick thank you for noticing!
I had a small role on "Talents" the web series, a successfully Kickstarter-funded project by Max Swanson and Nick Laskin in 2013. I also helped market its release in 2015.
I wrote an informative-yet-NSFW press release in 2013 that was quoted in a VentureBeat.com article about the future of porn streaming on Next Gen gaming consoles.
My NSFW press release was also utilized for a Buzzfeed story in 2014. The story increased the site's signups more in a day than had ever been received in its history. I also designed the press images to accompany the release.
A self-described avid 'grammer, I won concert tickets on the platform for an Origami Vinyl contest.
I recorded a hauntingly lo-fi lullaby album in 2012.
I spent years booking independent bands across the LA area at venues like The Dragonfly, 5 Star Bar, and my own venue, Twin Lemons Collective. I'm an advocate for independent music and frequently work alongside outlets like Jam in the Van, Burger Records, Echo Park Rising, Spaceland Productions, and Stumble on Tapes.
I managed the brand of Twin Lemons Collective and implemented the use of creative assets like editorial-style shoots within strict budget confines. AKA we we're broke AF and still made due with scrappy, engaging content that our audience loved.
DEMAND JUSTICE NOW
BREONNA TAYLOR WAS SHOT IN HER SLEEP
AND THOSE COPS ARE STILL FREE
STEPHON CLARK WAS RACIALLY PROFILED AND SHOT BECAUSE THE PHONE IN HIS HAND SCARED THE COPS. THEY ARE STILL FREE
ELIJAH MCCLAIN BEGGED FOR COPS TO STOP KILLING HIM AND THOSE COPS ARE STILL FREE